Today we need to figure out why your customer buys from you. What makes you special? What makes your company special? What sets you apart? What sets you apart from your competition? What differentiates you? What makes you unique? Our goal is to try to find three different “uniques” about your business.
Set Yourself Apart
This is important to know because customers have the opportunity to buy from so many different people and so many different venues. They could buy online or offline. There is a lot of competition out there! You need to set yourself apart from that competition to make sure that you have a connection with your customer and a reason why they want to buy from you and not the person down the street.
So, what is it? What is it that sets you apart and makes you special? Don’t come up with stuff like, “We have the greatest customer service”, “We’re the most timely people”, “We’re the fastest to do this or that.” Everyone says that. Think about what it is that is truly unique, and think about what your competition would say their uniques are. Make sure that you’re identifying those that separate you and if you can’t figure it out, just ask your best customers. They know why they do business with you!You can simply ask them and they’ll give you some insights as to what your uniques are.
Put It To Work
Once you know what these three uniques are, what are you going do with that knowledge? You’re going use it in all of your communication from your advertising to your website and social media copy. You want to remind those prospects and existing customers why you’re special, so you wanna emphasize those points of differentiation. When they see this targeted messaging, you’ll connect with those people and that will bring them in to do business with you. So take the time to do it, it’s important.
Thanks so much for visiting and stay tuned for the next post in this marketing strategy series. Check out my other videos for more ideas on how to break through and reach the next level in your business. And, if you like this video, please subscribe.